Building India's Creator Economy.
I am proud of what we are doing!
Hello there friends,
Happy Monday! Sending you great energy and productive spirits.
Pardon my enthusiasm, but actually, I am quite pumped about something we are doing.
We are back with Next Big Creator Awards!
It is a creator’s recognition award aimed at identifying and celebrating the unique talents and hard work of the creators from various fields and horizons of the Indian Subcontinent. It is a campaign dedicated to the promotion of the prospering creative economy of this country and to encouraging individual creators who are striving every day to make their mark in the community. It is to honour and respect the creative prowess that they hold.
Last year we hosted the 1st ever NBC Awards. The event was only 4-hour long but months of planning and execution went behind it. It was a collective effort by the entire Pepper team working hard day in and day out to make the event successful and to do justice to the idea behind the campaign, i.e., to empower the upcoming artists and creators of the country.
And this year the efforts and the aspirations are bigger and better. The idea behind the campaign is simple, focused, and linear. The intention is to acknowledge the growing potential of the creator economy in India. And keeping in mind the growth of multidimensional content, we have kept the awards platform agnostic. We have created 6 broad categories - Writers, Video Creators, Designers, Audio Creators, Creators for Change and Product Creators. There’s a 5 tier prize for each category. The winner will get a handsome amount of INR 50K and the fourth runner-up will take home INR 10K. All the winners will also get a close-knit mentorship community of all the winners, a 1:1 mentoring space with any one of the jury members, and many other exciting surprises.
The idea behind these awards is to glorify the passion and spirit of the creators.
The creative ecosystem has infinite potential and if harnessed properly they can propel themselves to the highest levels of success.
These past years have taught us the value of art, when the world around us was gripped with fear and uncertainty these artists around us were re-discovering and re-inventing themselves. The pandemic also witnessed the strength and calibre of these creators who not only sustained themselves in the face of adversity but rather rose above the difficulties. There was renewed energy and enthusiasm in every artist, big and small, and their strength kept us all going.
But the time has now come to invest in the capabilities that they hold and allow them the platform to embrace their art and everything that they stand for.
Creators of today are the hope of tomorrow, they are leaving behind a legacy. We have to pass on the mic, give them the spotlight and let them shine
Thank you so much for reading till the end.
Also if you want to join our Super Creative Team, fill up this google form.
You can reach out to me directly on my Instagram @pawan_rochwani.