Happy Diwali Folks + Creator Economy Updates.
Hello there friends,
I hope you are doing jhakkas, staying safe, and enjoying the onset of the winter!
As you already know, I have been wrapped by work in the last couple of weeks, ‘Elevate’ has been one of the most ambitious and fulfilling projects of my life and I am so glad it went so well.
When I began as an amateur in this field half a decade ago, I had the vision and conviction of an empowered creator community in India, that kept me going. And to see that vision finally come true after such tumultuous circumstances fills my heart with joy and gratitude. This is just the beginning, and there’s a long way to go and I am more committed than ever to making this journey! Thank you for being a supporter and giving me the space(in your thoughts and your inbox) and opportunity to do all these amazing things. This could not have been possible without you!
Diwali is here!!
Wishing all of you the heartiest Diwali!
I can’t believe that it is already Diwali, where did this year go? But well, let’s not go down that rabbit hole. I don’t know what it is about Diwali or if it is the charm of Autumn, I am usually quite happy and peaceful this time of the year. This might sound too philosophical or you might also cringe at this but I think the routine of cleaning our houses right before Diwali also somehow cleanses us. I feel lighter, more in the tune with my inner instincts somehow.
I also love the fact that there’s a new enthusiasm to do household chores during Diwali. Putting up pol lamps and lights, drawing (read messing) the rangoli, ‘mithai"‘ shopping, everything feels so fulfilling. And oh yes, the Diwali parties! Hours spent playing tash, frolicking around with friends and family in the brightest clothes, it feels so blissful, so rewarding after months of hard work!
What’s Happening in the Creator Economy?
A lot! A lot! A lot!
I know your feed must be filled with Meta memes, and Facebook renaming itself is perhaps the biggest indication of the upheaval that’s taking place in the creator economy today. And though most of it seems far off and alien to our daily lives even as ‘middle-class’ creators but believe me it is not.
All this talk about NFT, Crypto, blockchain, web3, and what not! But does all this actually mean?
This is the most comprehensible guide to Crypto out there on the internet. Get yourself a cup of tea, sit down and start taking notes.
NFTs might force Havard, Hollywood, and others to reinvent themselves.
The Creator Economy Investments could hit 5 Billion Dollars this year!
“Increasingly marketplaces like Kickstarter, Patreon, Substack, and many other Passion Economy platforms enable users to directly fund the products, information, and services that they consume.
As the role of the individual in value creation becomes more commonplace, the next evolutionary step is towards software that is not only built, operated, and funded by individual users—but owned by users too.”
The changing face of the ‘100 True Fans’ model
“Cult fans: those who might spend a ton on things that others find illogical. Think BTS fans who buy multiple copies of things they have no use for or NFT collectors”
“In aggregating monetization across these 50 platforms, we’ve found that creators will soon pass more than $10 billion in aggregate earnings. While 2020 saw a jump in new creators, it wasn’t a one-time spike. A year later, creators are still coming online at a record clip: the number of creators is up a whopping 48% year-over-year. In total, these platforms have onboarded 668,000 creators.”
#teamseas
This one is just for the chuckles!
Thank you so much for reading till the end. Do let me know if you have any suggestions for things I should talk about ahead.
You can reach out to me directly on my Instagram @pawan_rochwani.
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